By Will Stein, President, Philip Stein, Miami, Fla.
Shortly after my wife Rina and I met, we decided to go into business together. Our company Philip Stein,
sells luxury watches that emit special frequencies designed to lower
the stress of the wearer. Rina has a background in the watch retail
industry and I have a degree in business, so it seemed like a perfect
plan. But working together wasn’t as easy as we’d thought.
We butted heads at almost every opportunity. I am a very disciplined
and analytical decision maker, whereas Rina is more emotional and
intuitive. When we started out in 2003, we had just three employees, so
the time lost in disagreement wasn’t such a big deal. But when our watch
was featured on “Oprah” and our product received huge national
exposure, we knew we had to find a more effective way of working
together if we were going to succeed on a larger scale — and stay
married.
Division of labor
After our product made it onto “Oprah” for the second time in 2005,
we made plans to expand the company internationally. We used the
opportunity to redraw our company responsibilities.
With my background in business, I take on the task of sizing up
potential distributors’ business models and the network of retailers
they have at their disposal. Rina’s background in the watch industry
gives her an edge when it comes to developing our product. She is in
charge of inventory, finances, product development, and employee
management. I do most of the traveling, meet with existing and potential
distributors, deal with the media and work on expanding our overall
business. I am also in charge of branding and marketing.
No matter how much you love someone, you can’t spend 100% of your
time together, or you’ll go crazy. The fact that I take solo business
trips once or twice a week gives us a much-needed breather from each
other. I know Rina would agree.
Although we don’t do everything together, we still work as a team.
Any time we are making a big decision about a distributor, for example,
I’ll choose the one I think is best, and then introduce my contact to
Rina. She’s an excellent judge of character, and can often tell
immediately if the relationship is going to be successful based on first
impressions. On the one occasion when I went with a distributor against
her judgment, it turned out badly.
Family first
In order for our business relationship to work, we’ve got to put our
marriage and family life first. And spending time together at work
doesn’t count towards family time.
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