Mars plans to limit chocolate bars to 250 calories

Candy maker Mars said that by the end of 2013, it will stop selling chocolate, including Snickers bars, with more than 250 calories, effectively ending king-size products. Not all of the company's candy will be affected, but Mars said it wants to focus on "reasonable snacking."

Spokeswoman Marlene Machut said the plan to stop shipping any chocolate product that exceeded 250 calories per portion by the end of 2013 -- a target first announced last fall -- was part of Mars' "broad-based commitment to health and nutrition."

READERS: Are you more likely to buy a Mars candy bar knowing they will have fewer calories?

Read more from NPR here.

Women make up vast majority of Pinterest users

Pinterest, a social networking site focused on sharing images, appears to be especially popular with women. Data show that women account for 97.9% of Pinterest's Facebook fans. The site has attracted more than 10 million monthly unique visitors in the U.S. more quickly than any other independent site ever has, according to comScore.

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Read more from TechCrunch here.

Burt's Bees introduces a new line for millennial women

Clorox is introducing the Gud line, a subset of Burt's Bees brand natural products, aimed at young adult females. The marketing campaign conducted online and through magazines such as Allure and Lucky emphasizes guilt-free happiness and informal package copy.

Güd is aiming for women in the 18-to-24 age range, who are less “crunchy” and “just want to smell good,” Garrett Putman, global marketing manager for Burt’s Bees, tells Marketing Daily. “We wanted to provide something for these women, who are very sensorial. They may make great choices to protect the environment, but they’re not as on the lookout for villain ingredients, or worried about wrinkles, as the Burt’s Bees shopper is. She is the kind of woman who will pop open the cap in the store looking for an indulgent fragrance.”

Read more from MediaPost here.

Tide Pods try to awaken "sleep-washing" women

Procter & Gamble is counting on high-tech Tide Pods to lift a brand lately challenged by bargain detergents. The campaign will feature upbeat pop music, models and QR codes, rather than moms and demonstrations.

“We want to shake this category up with innovation,” said Sundar Raman, marketing director for North American fabric care at Procter in Cincinnati. “What you’re going to see from us is a little more risk-taking.”

The goal is to “disrupt the ‘sleep-washing’ ” among consumers, he added, who “automatically pick up the product they usually pick up” when shopping for detergent.

READERS: Will you be picking up Tide Pods?

Read more from The New York Times here.