Mattel announced a new Barbie based on the extremely popular book series The Hunger Games. They’ve chosen to create a doll for heroine, Katniss Everdeen, and plan to release it in August. It’s a first for the toy giant in that Katniss is, among other things, a killer. There have been several incarnations of the popular doll throughout the years: Cowgirl Barbie, Malibu Barbie, Flight Attendant Barbie but never a “Fight to the Death Barbie”.
The Hunger Games is a young adult book series, recently made into a movie, about a teen, Katniss, who lives in a post-apocalyptic world. In this world an annual event is held in which one boy and one girl, aged 12 to 18, are selected by lottery to compete in a televised battle in which only one person can survive. A far cry from the wholesome image Barbie usually conjures but an image of “strength and resourcefulness” according to Mattel.
This doll may be intended for the adult collector; however, little ones will no doubt be drawn to it. Being that most girls stop playing with Barbie Dolls around age 8, do you feel the Katniss Barbie is just too grown up for the toy’s youthful demographic or is she a strong role model for young girls?
Read more from Forbes here.