The Way to a Woman's Heart: Electronics

Women's interest in electronics is on the rise, according to research from the Consumer Electronics Association. The study also found that the gender gap in consumer electronics spending is shrinking. On average men outspent women by $61 on consumer electronics in the past year; that gap was nearly $200 the last time the study was conducted.

"Women, however, are far less likely to claim ownership of most consumer electronics products. The study shows that women are more likely to consider consumer electronics products as "household" products, meaning they consider ownership of the device, such as TVs and DVD players, to be shared with a spouse, partner, roommate or child. But when it comes to newer and mobile technologies, such as e-readers, notebook computers and smartphones, women were more likely than men to claim sole ownership."

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