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February 2012 - Reviews

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Southwest, Google and Dove: Brands both genders can agree on

A recent survey found that men and women love different brands; only three -- Southwest, Google and Dove -- appeared on the top 10 list for both genders. "This year's brand ranking demonstrates that it's essential for companies to invest...

Published 26 Feb 2012 2:59 PM by Karen Moran
Kotex ads lighten the mood (or do they?)

Kimberly-Clark's ads for its new Kotex Natural Balance line of feminine hygiene products feature female comics mocking other ad campaigns in the category. In one ad, a comedian mocks the idea of "sport tampons," asking: "Why don't...

Published 26 Feb 2012 12:04 PM by Karen Moran

Filed under: kotex ads
FTC: Apps For Kids Fall Short On Privacy

Developers of childrens' apps often fail to adequately tell parents what data the apps collect, according to a Federal Trade Commission staff report. The report, described by the FTC as "a warning call to industry," faults app developers...

Published 26 Feb 2012 10:48 AM by Karen Moran
New TV station bids for a canine audience

A premium cable station meant to be watched by pet dogs called DogTV launched this week. The outlet uses colors and sounds attractive to dogs and shows such as "SpongeBob SquarePants" and as is not yet commercially sponsored. Company CEO Gilead...

Published 26 Feb 2012 10:35 AM by Karen Moran
Mars plans to limit chocolate bars to 250 calories

Candy maker Mars said that by the end of 2013, it will stop selling chocolate, including Snickers bars, with more than 250 calories, effectively ending king-size products. Not all of the company's candy will be affected, but Mars said it wants to...

Published 19 Feb 2012 10:27 AM by Karen Moran

Filed under: mars 250 calories, low calorie candy
Women make up vast majority of Pinterest users

Pinterest, a social networking site focused on sharing images, appears to be especially popular with women. Data show that women account for 97.9% of Pinterest's Facebook fans. The site has attracted more than 10 million monthly unique visitors in...

Published 19 Feb 2012 10:10 AM by Karen Moran

Filed under: pinterest, pinterest invite
Burt's Bees introduces a new line for millennial women

Clorox is introducing the Gud line, a subset of Burt's Bees brand natural products, aimed at young adult females. The marketing campaign conducted online and through magazines such as Allure and Lucky emphasizes guilt-free happiness and informal package...

Published 19 Feb 2012 10:03 AM by Karen Moran

Filed under: marketing to women, gud, gud for women, burt's bees
Tide Pods try to awaken "sleep-washing" women

Procter & Gamble is counting on high-tech Tide Pods to lift a brand lately challenged by bargain detergents. The campaign will feature upbeat pop music, models and QR codes, rather than moms and demonstrations. “We want to shake this category...

Published 19 Feb 2012 10:01 AM by Karen Moran

Filed under: tide pods, marketing to women
Think electronic gadgets are a guy thing? Think again.

The Way to a Woman's Heart: Electronics Women's interest in electronics is on the rise, according to research from the Consumer Electronics Association. The study also found that the gender gap in consumer electronics spending is shrinking. On...

Published 12 Feb 2012 4:17 PM by Karen Moran
Women founded online service helps shoppers locate the perfect buy

Tara Hunt's frustration with not being able to find the perfect black skirt eventually led her and two business partners to start Buyosphere , which allows users to connect with knowledgeable shoppers to find answers to their fashion questions. "We're...

Published 12 Feb 2012 1:37 PM by Karen Moran

Filed under: boyosphere
How Planned Parenthood keeps donors on the defensive

Planned Parenthood came out fighting after the Susan G. Komen foundation decided to cut its funding, mounting a media assault that even Komen officials admit was "incredibly sophisticated." That scorched-earth approach is an important part of...

Published 12 Feb 2012 12:05 PM by Karen Moran
How a former pinup girl outsells Martha Stewart

Former supermodel Kathy Ireland has built a family-focused retail empire worth $2 billion a year. Selling everything from socks to carpet tiles, Ireland has a reputation as a smart, passionate businesswoman with a strong sense of how best to leverage...

Published 12 Feb 2012 12:00 PM by Karen Moran

Filed under: kathy ireland
2012 Valentine's Day Guide

In the mood for love? All you need is love (and these Valentine's Day gifts). Check out the 2012 Valentine's Day Guide and let us know your favorite gift. Move Over Boring Gift Basket. Be My Valentine Personalized Goodie Tins Sweets for your sweetie...

Published 7 Feb 2012 3:19 PM by Karen Moran

Filed under: 2012 Valentine's Day Guide
Facebook Empowers Women With Connect Application

Facebook has introduced a new application to draw attention to women's issues. In addition to other features, the app, called Women Connect , includes information about details about the Millennium Development Goals that all U.N. member states have...

Published 5 Feb 2012 2:06 PM by Karen Moran
BEWARE: QR codes offer phone hackers a new mode of attack

Hackers are reportedly turning the QR codes that companies use to electronically market their products into a backdoor to infect victims' smartphones. According to Australian security company AVG Technologies, for enterprising cybercriminals, breaking...

Published 5 Feb 2012 1:58 PM by Karen Moran

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February 2012 - Reviews

Southwest, Google and Dove: Brands both genders can agree on

Kotex ads lighten the mood (or do they?)

FTC: Apps For Kids Fall Short On Privacy

New TV station bids for a canine audience

Mars plans to limit chocolate bars to 250 calories

Women make up vast majority of Pinterest users

Burt's Bees introduces a new line for millennial women

Tide Pods try to awaken "sleep-washing" women

Think electronic gadgets are a guy thing? Think again.

Women founded online service helps shoppers locate the perfect buy

How Planned Parenthood keeps donors on the defensive

How a former pinup girl outsells Martha Stewart

2012 Valentine's Day Guide

Facebook Empowers Women With Connect Application

BEWARE: QR codes offer phone hackers a new mode of attack