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January 2012 - Reviews

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Packaging may influence children's sunscreen use

I know it may only be January but Spring Break is right around the corner. Children who used a pump dispenser applied the most sunscreen with an average of 0.75 milligrams per square centimeter of skin, followed by squeeze-bottle users and roll-on applicator...

Published 29 Jan 2012 3:38 PM by Karen Moran
Writers whose tweets can help you be a better blogger and marketer

Small-business owners who blog and employ content-marketing tactics might want to connect with some professional wordsmiths on Twitter, Mary Ellen Slayter writes. Mignon Fogarty gives simple tips in a straightforward style, while writing coach and author...

Published 29 Jan 2012 3:37 PM by Karen Moran
How cartoon characters are helping to sell cosmetics

Miss Piggy, Hello Kitty and Wonder Woman are among the comic characters being used to successfully sell cosmetics to grown women. The appeal is partly a matter of cute packaging but may go beyond that. "I think that anytime you find a way to incorporate...

Published 29 Jan 2012 1:28 PM by Karen Moran

Filed under: hello kitty cosmetics
Nutrition labels confuse 59% of consumers, Nielsen says

In an online Nielsen survey of 25,000 consumers in 56 countries, 59% of respondents said they find nutrition labels confusing, and 78% said they are trying to lose weight by dieting. "Consumer-friendly nutritional labeling can be a powerful marketing...

Published 29 Jan 2012 1:23 PM by Karen Moran
Super Bowl ads get racier, but does sex really sell?

It's almost that time again. Last year's Super Bowl ads were trumped as being the " year of the woman " only for Skechers to have a steamy ad with Kim Kardashian followed up with Elizabeth Hurley's inappropriate Groupon ad, and then...

Published 23 Jan 2012 10:15 AM by Karen Moran

Filed under: super bowl advertising, super bowl 2012, super bowl ads
P&G expands Mom's role for 2012 Olympics

Procter & Gamble will continue a campaign focusing on Olympians' mothers for the 2012 Olympic Games in London. The "Thank you, Mom" effort, created by Wieden+Kennedy for the 2010 Winter Games, will involve about 30 brands and be shown...

Published 22 Jan 2012 1:18 PM by Karen Moran
There's another new girl M&M in town; "Ms. Brown"

It's about time there was another new female M&M in the pack. And...just in time for the Super Bowl. This year's Super Bowl ad for Mars brand M&M's will introduce a new M&M, "Ms. Brown," the second of the female candy...

Published 22 Jan 2012 11:59 AM by Karen Moran

Filed under: ms brown, m&ms, super bowl advertising
Win Cartier Love Bracelet, $10 Credit & Shop Designer Discounts up to 75% off at OpenSky.com

Check out this awesome DailyCandy Exclusive here . Sometimes you wish you had personal shopping advice from the pros — and an iconic Love bracelet from Cartier. Get acquainted with OpenSky. The free members-only site is a cross between Twitter and...

Published 22 Jan 2012 10:55 AM by Karen Moran

Filed under: opensky.com
How online fashion businesses are evolving

Five key trends are changing the increasingly crowded world of online fashion, writes Vivian Weng of FashionStake. For example, online fashion businesses are turning to subscription models and introducing tools to help customers figure out how clothing...

Published 15 Jan 2012 7:06 PM by Karen Moran
Move Over, Thin Mints: Girl Scouts Debut New Cookie

Just when you thought it was safe to come out after the holidays - go back inside. Quickly! Here come the Girl Scouts with their oh so delectable cookies. This year though the thin mins and do-see don's aren't alone...there's a new cookie...

Published 15 Jan 2012 5:02 PM by Karen Moran

Filed under: savannah smiles, girl scout cookies, girls scout cookie finder
Why brands that market to women should be on Pinterest {Request Pinterest Invite Here}

A few months back one of my Twitter pals Jackie Ng @Jacoutofthebox sent me an invite to get on Pinterest. And she just didn't casually send an invite - she raved about it. It's so fab-u-luss. I'm in love with it. Completely addicted. Can't...

Published 15 Jan 2012 11:30 AM by Karen Moran
Axe aims at women with "Anarchy" scent

Axe, the grooming brand known for its aggressive targeting of young men, is launching a fragrance called "Anarchy" with a version directed toward women. The commercials from Bartle Bogle Hegarty with an "unleash the chaos" tagline...

Published 15 Jan 2012 9:24 AM by Karen Moran
Women's athletic wear maker Athleta tags new ad campaign "Power to the She"

For all those marketers who denigrate women in their marketing efforts — cheers to Athleta and their new ad campaign, "Power to the She." The campaign from parent company Gap Inc. and Peterson Milla Hooks will cover print, online and in...

Published 8 Jan 2012 5:21 PM by Karen Moran

Filed under: "power to the she", athleta
Women who swear tend to be seen as tasteless and morally suspect

To be filed under, "Ohhhh really?"....Cursing in the workplace can be an asset on occasion, writes Anne Kreamer. Sometimes, it can create the image of an alpha personality taking charge, but that usually works only for men. Women who swear tend...

Published 8 Jan 2012 4:19 PM by Karen Moran
Diet industry looks to men to bulk up sales

It's about time we see more men in weight loss advertising. In the face of slower industry growth, Nutrisystem is handing off its weight-loss program to former NFL quarterback Terry Bradshaw in a campaign starting this week. Weight Watchers is using...

Published 8 Jan 2012 11:16 AM by Karen Moran

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January 2012 - Reviews

Packaging may influence children's sunscreen use

Writers whose tweets can help you be a better blogger and marketer

How cartoon characters are helping to sell cosmetics

Nutrition labels confuse 59% of consumers, Nielsen says

Super Bowl ads get racier, but does sex really sell?

P&G expands Mom's role for 2012 Olympics

There's another new girl M&M in town; "Ms. Brown"

Win Cartier Love Bracelet, $10 Credit & Shop Designer Discounts up to 75% off at OpenSky.com

How online fashion businesses are evolving

Move Over, Thin Mints: Girl Scouts Debut New Cookie

Why brands that market to women should be on Pinterest {Request Pinterest Invite Here}

Axe aims at women with "Anarchy" scent

Women's athletic wear maker Athleta tags new ad campaign "Power to the She"

Women who swear tend to be seen as tasteless and morally suspect

Diet industry looks to men to bulk up sales