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Dogs ruled. Men drooled. How did women fare?
Not so "super" night for women
Where your treasure is...
The controversy that wasn't
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Dogs ruled. Men drooled. How did women fare?
If statistics hold true from last year, nearly half the viewership of Sunday's big game were women. GIven that we make or influence more than 85% of purchase decisions, you would think that a majority of the ads would be geared toward a female audience;...
Published
7 Feb 2012 4:59 PM
by
Lisa Beatty
Filed under:
Brands
,
Super Bowl
,
ads
Not so "super" night for women
A few weeks back, USA Today prounounced this year's big game the "year of the woman." The ladies at Jane Nation got all excited about the fact that maybe marketers were starting to realize that women were in fact the major organizers of...
Published
7 Feb 2011 8:54 AM
by
Lisa Beatty
Filed under:
Super Bowl
,
Doritos
,
VW
,
Teleflora
,
Bud Light
Where your treasure is...
This weekend my husband went with a friend to "watch rich men drive expensive cars around a track" (his words, not mine) at the Daytona Speedway. He had a good time--especially at the driving experience where he got to ride in the expensive...
Published
31 Jan 2011 11:49 AM
by
Lisa Beatty
Filed under:
Family
,
Super Bowl
,
VISA
The controversy that wasn't
There were a lot of firsts in last night's Super Bowl 44. The New Orleans' Saints made their first showing and earned their first victory. Pepsi made no showing in the much-hyped advertising competition. And an organization that supports family...
Published
8 Feb 2010 7:58 AM
by
Lisa Beatty
Filed under:
Family
,
Super Bowl
,
Tim Tebow
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