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"Complexity creates distrust"

"Complexity creates distrust." Those words from Brian Rafferty, Global Director of Consumer Insights for Siegel + Gale , sums up the findings of the first of its kind Global Brand Simplicity Index study. The study asked 6,000 consumers in 7...

Published 17 Feb 2011 10:18 AM by Lisa Beatty

Filed under: Brands, Complexity, Simplicity
Brands come a courting at BlogHer

I've been to a lot of trade shows and conferences in my life but none quite compares with what I experienced at BlogHer 10 . First of all, it was the largest conference I've ever been to, with 2,400 women (and a few brave men) gathered to learn...

Published 10 Aug 2010 2:51 PM by Lisa Beatty

Filed under: Brands, BlogHer, blogging
Small study about Science performance gap among girls and boys has lesson for brands

A recent Rutgers University study on the impact of imagery in science texts sheds some light on why after more than a decade of talking about marketing to women effectively, brands still fail. Its simple really. When boys and girls are given texts of...

Published 26 Apr 2010 7:52 AM by Lisa Beatty

Filed under: Brands, stereotypes, imagery
Understanding Jane

What does it mean to be understood? And why is it so important to women and so missing in the marketplace today? Two fully loaded questions without easy answers--and two of the main reasons we set out to create Jane Nation almost a year ago. The literal...

Published 19 Apr 2010 9:47 AM by Lisa Beatty

Filed under: Brands, Jane Nation, Opinions, Difference
What makes Jane love a brand?

I've been thinking a lot lately about why women love certain brands and loathe others. I've asked several women what attributes or characteristics they look for in brands...or perhaps, what they find is true about the brands they are loyal to...

Published 24 Mar 2010 8:06 AM by Lisa Beatty

Filed under: Brands, service, Publix
What Women Want

Wow, that's a loaded statement! The Boston Consulting Group (BCG) decided to try and unpack that concept, conducting the largest global study of women ever (12,000 women in 22 countries). The results: "...women are over-extended, over-worked...

Published 25 Aug 2009 11:11 AM by Lisa Beatty

Filed under: Brands, Family, Money, Home, productivity
Clip or Click for Back-to-School?

It's back-to-school shopping season, and according to a new study conducted on behalf of the Newspaper Association of America, we will be clipping newspaper coupons more so than searching for deals on the Internet. The MORI study reported that 73...

Published 10 Aug 2009 10:33 AM by Lisa Beatty

Filed under: Brands, Shopping, Media
A free trial you'll "Flip" for

Sometimes brands just get it right. They see the intersection of interest and opportunity and capitalize on it in a way that shows they truly understand the people they are trying to reach and what matters to them. A great example is the new Omni Flips...

Published 23 Jul 2009 1:30 PM by Lisa Beatty

Filed under: Brands, Family, Passions, Summer
Dairy Queen and Girl Scouts makes summer sweet for everyone

It seems only fitting that Dairy Queen ® would support an organization that prepares young women to take charge of their destiny by teaching them life-building skills. For the second year in a row the "queen of treats" is offering a Girl...

Published 8 Jul 2009 10:45 AM by Lisa Beatty

Filed under: Brands, Family, Tweens, Food, Dairy Queen
Grocery shopping patterns are shifting

Last night was our 24th wedding anniversary. We had decided ahead of time not to celebrate until the weekend. My daughter had a summer camp. I had an exercise class after work. My husband needed to pick up the dog from the camp she stayed at over the...

Published 7 Jul 2009 12:55 PM by Lisa Beatty

Filed under: Brands, Shopping, Money, Food
Treat Dad and the gang at A&W this weekend

I distinctly remember how excited I got as a kid when I would peek inside the grocery sack (they were always brown paper then) and see my mom had purchased root beer and vanilla ice cream. It was often on a Friday when we would be having friends over...

Published 18 Jun 2009 8:40 AM by Lisa Beatty

Filed under: Brands, Family, Food
Release your inner creative with Sharpies

There's a great new ad campaign out from Sharpie that encourages everyone to get creative with their pens. From decorating lunch bags to designing t-shirts to making your white Ked's one-of-a-kind--these bright, fun, dare I remind you, permanent...

Published 17 Jun 2009 11:02 AM by Lisa Beatty

Filed under: Brands, Fashion, Passions, Home, Creativity
Take time to treat yourself today

Even though we are in the middle of a recession, many people are still splurging on the things they find important. Just because the economy is rough doesn't mean you have to miss out on an occasional massage or stop socializing over a meal with friends...

Published 5 Jun 2009 7:37 AM by Lisa Beatty

Filed under: Brands, Health, Food
Dell misses mark with women

While I appreciate the fact that Dell felt the need to improve the its marketing outreach to women, I'm not sure their solution did either of us any favors. If you look at the first image above you'll see a screen grab of a microsite created for...

Published 28 May 2009 1:04 PM by Lisa Beatty

Filed under: Brands, technology
Stretch your budget with statement jewelry

Good news, statement jewelry is a huge trend this season! Adding a bold necklace, chunky earrings or a fun bangle to an otherwise plain outfit can update your look and make you a fashionista for not much money. According to www.fashionising.com some of...

Published 13 May 2009 6:58 PM by Lisa Beatty

Filed under: Brands, Fashion, Shopping

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"Complexity creates distrust"

Brands come a courting at BlogHer

Small study about Science performance gap among girls and boys has lesson for brands

Understanding Jane

What makes Jane love a brand?

What Women Want

Clip or Click for Back-to-School?

A free trial you'll "Flip" for

Dairy Queen and Girl Scouts makes summer sweet for everyone

Grocery shopping patterns are shifting

Treat Dad and the gang at A&W this weekend

Release your inner creative with Sharpies

Take time to treat yourself today

Dell misses mark with women

Stretch your budget with statement jewelry