If statistics hold true from last year, nearly half the viewership of Sunday's big game were women.  GIven that we make or influence more than 85% of purchase decisions, you would think that a majority of the ads would be geared toward a female audience; or at least respectful of us.  Was that the case?  Here's my two cents.  Open to yours.

WInners:

Downy--The Mean Joe Greene/Amy Sedaris ad that ran just prior to game time worked because it brought us into the game with a cultural reference point we all recognize and can relate to.

M&Ms--Ms. Brown was smart and sassy; not afraid to show her true colors and call a guy out for thinking otherwise.

VW Beetle--The first part of the ad is something all dieters can relate to, especially this time of year.  Was a simple idea.  Well done.  At least until they got to the second half of the ad.  Very disjointed.

Coca Cola--We all have silly rituals we do.  The bears and their superstitious ways were relatable.  

Losers:

Teleflora--Flowers = Sex.  Really?  Maybe sometimes.  Maybe always.  But is that really the message we want to reinforce? A quid pro quo relationship between men and women?

Go Daddy--Seriously.  Its getting old.  Maybe its time to recognize that women buy domain names also.  And we need better reasons than just scantily clad models.

H&M--It makes us seem no better than men in terms of needing only sex to sell us a product.

In general, there were more car and beer ads than any other type.  And while women buy cars and drink beer, we do a whole lot more than that.  Why wasn't the e-Trade baby talking to mom about saving for college?  Why didn't H&M feature their spring line?  Are there no "chick flicks" coming out soon?  And what about the other categories of products we purchase?  

Football may still be a male-dominated sport.  But the football experience is gender neutral.  Its time advertisers grasped that concept.