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Jennifer Edenfield Joins Jane Nation As Community Manager
And the Oscar for best ad goes to...
Habits--Helpful or Harmful In Marketing
Dogs ruled. Men drooled. How did women fare?
Holiday Blur...Boom or Bust for Us
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February 2011 - Hemlines
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"Listen to your mother" best Oscar moment
Watching the 83rd Annual Academy Awards last night with my 12-year-old daughter and budding thespian I was often tempted to turn it off. Co-hosts James Franco and Anne Hathaway (a favorite of both me and my daughter) were trying too hard and producing...
Published
28 Feb 2011 10:21 AM
by
Lisa Beatty
Filed under:
Mothers
,
Oscars
,
Life lessons
"Complexity creates distrust"
"Complexity creates distrust." Those words from Brian Rafferty, Global Director of Consumer Insights for Siegel + Gale , sums up the findings of the first of its kind Global Brand Simplicity Index study. The study asked 6,000 consumers in 7...
Published
17 Feb 2011 10:18 AM
by
Lisa Beatty
Filed under:
Brands
,
Complexity
,
Simplicity
What brands do you respect?
" R-E-S-P-E-C-T . Find out what it means to me." Those words made famous by multi-grammy award winning artist Aretha Franklin rang out again at this year's 2011 Grammy awards as she was honored by the Academy and her peers for her lifetime...
Published
16 Feb 2011 8:43 AM
by
Lisa Beatty
Filed under:
Integrity
,
Respect
,
brand marketing
,
advertising
,
aretha franklin
Try giving "living proof" of your love this year
If you are like me, you have waited to the last minute to start thinking about what to get your family and friends for Valentine's Day. If you are also like me, you don't have a lot of extra money to spend. Time to get creative. And that's...
Published
9 Feb 2011 8:34 AM
by
Lisa Beatty
Filed under:
Love
,
Creativity
,
talent
,
time
Not so "super" night for women
A few weeks back, USA Today prounounced this year's big game the "year of the woman." The ladies at Jane Nation got all excited about the fact that maybe marketers were starting to realize that women were in fact the major organizers of...
Published
7 Feb 2011 8:54 AM
by
Lisa Beatty
Filed under:
Super Bowl
,
Doritos
,
VW
,
Teleflora
,
Bud Light
Government says eat less, exercise more to combat obesity
Yesterday, the US Government released its 2010 Dietary Guidelines . And for the first time in its seven-year history, the number one recommendation was to eat less and exercise more. Now that may sound like a no brainer, but coming from a government heavily...
Published
1 Feb 2011 8:42 AM
by
Lisa Beatty
Filed under:
Health
,
exercise
,
diet
,
2010 dietary guidelines
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