April 2010 - Hemlines

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Small study about Science performance gap among girls and boys has lesson for brands

A recent Rutgers University study on the impact of imagery in science texts sheds some light on why after more than a decade of talking about marketing to women effectively, brands still fail. Its simple really. When boys and girls are given texts of...

Published 26 Apr 2010 7:52 AM by Lisa Beatty

Filed under: Brands, stereotypes, imagery
Brands comes to M2W to listen, share and learn about Jane

The 6th annual Marketing 2 Women conference didn't mince words in their promotional materials. They simply said, "You don't know Jane." And judging by the packed room of women (and a few men) and the info-packed day, the premise was...

Published 22 Apr 2010 1:13 AM by Lisa Beatty

Filed under: Jane, action, insight
Understanding Jane

What does it mean to be understood? And why is it so important to women and so missing in the marketplace today? Two fully loaded questions without easy answers--and two of the main reasons we set out to create Jane Nation almost a year ago. The literal...

Published 19 Apr 2010 9:47 AM by Lisa Beatty

Filed under: Brands, Jane Nation, Opinions, Difference
Spring break shouldn't be just for kids

I just got back from a week off with the family for Spring Break. And wow what a difference a week can make. I have a fresh perspective on life, work, home. It was so good, my daughter was surprised that it wasn't a nationwide holiday. She thinks...

Published 12 Apr 2010 11:19 AM by Lisa Beatty

Filed under: Family, Mental health, holiday

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April 2010 - Hemlines

Small study about Science performance gap among girls and boys has lesson for brands

Brands comes to M2W to listen, share and learn about Jane

Understanding Jane

Spring break shouldn't be just for kids