If a consumer complains about a product or service online or offline, does anything really change as a result? Good question. And one I'm sure we've all asked after we've hung up the phone or read a Twitter response to our complaint. Sure, we may have received some type of temporary "satisfaction" such as a replacement product, a coupon toward a future purchase or even a well intended apology. But short-term fixes don't usually result in long-term change.
Domino's is out to prove that companies do really care about what we have to say. And more importantly, they are acting on our concerns by changing their products or services. Domino's is taking it one step further by offering a money-back guarantee for trying their new product. And they are showing the public through some of their new advertising the process they went through to get consumer feedback and make the changes we can now taste.
Jane Nation is about affecting change on an individual and collective level. We invite you to share the challenges, concerns, victories and goals, friends and detractors that are helping you face whatever lifestage transition you are in within our Sisterhoods. In addition, we invite your feedback on related topics and products through our Quick Polls and product, service and ad reviews.
In a few short weeks we will be updating our site to make it even easier for you to share your points of pain, points of gain, and voice for change with each other and us. In turn, we'll share with you what we are doing to try and make the change we all seek a reality.
Until then, keep telling companies how you feel about their products or services. They are listening. And so are we.
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