It's back-to-school shopping season, and according to a new study conducted on behalf of the Newspaper Association of America, we will be clipping newspaper coupons more so than searching for deals on the Internet.  The MORI study reported that 73% of adults regularly or occasionally read a newspaper insert, and 82% took action as a result, either clipping a coupon or making a purchase.

I'm always skeptical of results that favor the sponsor; however, conversations with friends and observations of people in our lunch room perusing the inserts makes me think this study is legit.  

What do you think?  Are you reading newspaper inserts before you go back-to-school shopping or any other type of shopping?  How much do you use the Internet to find deals offline?