November 2008 - Hemlines

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Jane Nation Listening Tour comes to a close…for now

7 weeks. 12 cities. 32 groups. 175 women. Countless calories. Precious memories. The Jane Nation Listening Tour 2008 was an experience of a lifetime for Elizabeth and me. We will never forget you and your stories. And boy were there some doozies! We also...

Published 24 Nov 2008 6:16 PM by Jane Nation

Filed under: Friendship, Listening Tour, Jane Nation
Guilty pleasures and relaxing endeavors

Facebook. Old reruns of the TV show, “Saved by the Bell.” Naps. Bad Reality TV. Cleaning. Red Wine. Reading. Working Out. Being with Girlfriends. Funny how what gives us pleasure and what relaxes us all seem to go together. And while these...

Published 22 Nov 2008 1:24 AM by Jane Nation

Filed under: Health, Passions
Things that make you go, hmmm?

“Why do naturally beautiful women promote cosmetics while average looking women promote house cleaning?” asked one of the 40-something women we met with over lunch. Interesting question. If products are meant to fill unmet needs, wouldn’t...

Published 21 Nov 2008 8:51 PM by Jane Nation

Filed under: Beauty, Brands, Shopping
Sampling and sharing best way to build loyalty

“If you want to reach women with your product or service give us samples and get us talking,” said the group of working women gathered in Jacksonville on a crisp November night. They went on to share some of their favorite brands: Big Sexy...

Published 20 Nov 2008 7:50 PM by Jane Nation

Filed under: Brands, Shopping, Sampling
Mom = Middle of Many

“I feel like I am in the middle of everything—kids, family, friends, work, etc.,” said a 40-year-old mom in Jacksonville. “I’m in the middle of a teenager and her younger siblings,” said another. “One minute I’m...

Published 18 Nov 2008 7:27 PM by Jane Nation

Filed under: Shopping, Parenting, Home, Mom
Faith makes hope possible for women in transition

Of the group of five women we met with on a cold night in Indy, three were married. Each one's husband had lost their job within the past few months…one within just a few days of our get together. One woman had just lost her job as well. With that...

Published 14 Nov 2008 4:38 PM by Jane Nation

Filed under: Money, Spirituality
Economy pushing moms into new roles and behaviors

Unlike the night before, our group of mostly 30 and 40-year-old moms described themselves as moms who work, not working moms. “I’m happy being called Tommy’s mom,” said one. “I had to go back to work when my husband lost...

Published 14 Nov 2008 2:13 AM by Jane Nation

Filed under: Careers, Mom
Working moms see world of work differently than moms who work

When the decision to work outside the home is one they make for themselves vs. one that is made for them by circumstance, the outlook on working is very different for moms. “I would love to work in the school system someday, if only the pay was...

Published 13 Nov 2008 12:51 AM by Jane Nation

Filed under: Careers, Mom
Healthcare battles turn women into warriors for wellness

From uncomfortable skirmishes to full-on battles for their life, this group of 40 and 50-something women had each fought the system that is supposed to heal yet found themselves scarred in some way—either physically or financially. Instead of giving...

Published 11 Nov 2008 7:34 PM by Jane Nation

Filed under: Health
Fear and frustration lie just beneath the surface of hope for young women

“My biggest fear is that one day I’ll have no one.” “I worry that I am not good enough to do the job I love.” “I’m frustrated by a legal system that makes child custody such a battle.” “I worry about...

Published 8 Nov 2008 8:53 PM by Jane Nation

Filed under: Worry, Single, Widow
Local connection strong but costly for women who are buying and selling

We hear a lot from women about buying locally grown organic products for themselves and their families. The women we met with in Boise took that one step further, investing their energies in building locally owned companies or at least working for them...

Published 7 Nov 2008 10:39 PM by Jane Nation

Filed under: Careers, Environment
Women and brands need to dip below the surface to deepen relationships

It is so easy to skim through life on the surface of superficiality. It takes work to look beyond the masks people wear. But when you take the time to dig deeper, you find so much depth and meaning. This has been our experience on the Jane Nation Listening...

Published 7 Nov 2008 2:30 AM by Jane Nation

Filed under: Brands, Listening Tour
Survivor 101 class would benefit women of all life stages

“I sure wish there was someone to talk to about what I need to know to make the most out of life right now,” said the youngest member of our Seattle group and our national tour. “We could use that, too,” echoed the other women...

Published 6 Nov 2008 7:42 PM by Jane Nation
Sibling care and coordination something not addressed in society

Taking care of aging parents is something no one looks forward to, but at least it is something you can anticipate. “You never think you’ll be caring for your siblings,” said one of two sisters who shared dinner with us and a group of...

Published 6 Nov 2008 1:27 AM by Jane Nation
Home ownership major milestone for young women despite economy

The group of mostly 20-somethings we met with in Seattle this week were either in the process of buying a home, fixing up the home they have purchased, looking for one or looking forward to starting the search. Despite very real concerns about their jobs...

Published 4 Nov 2008 12:39 AM by Jane Nation

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November 2008 - Hemlines

Jane Nation Listening Tour comes to a close…for now

Guilty pleasures and relaxing endeavors

Things that make you go, hmmm?

Sampling and sharing best way to build loyalty

Mom = Middle of Many

Faith makes hope possible for women in transition

Economy pushing moms into new roles and behaviors

Working moms see world of work differently than moms who work

Healthcare battles turn women into warriors for wellness

Fear and frustration lie just beneath the surface of hope for young women

Local connection strong but costly for women who are buying and selling

Women and brands need to dip below the surface to deepen relationships

Survivor 101 class would benefit women of all life stages

Sibling care and coordination something not addressed in society

Home ownership major milestone for young women despite economy