Relationships flourish and fail.  Job satisfaction ebbs and flows.  We live with regrets.  We learn to move on.  We get excited about new opportunities.  We struggle with stagnation. We worry we’re pushing too hard. 

Its no wonder marketers don’t’ understand women.  “I would be shocked if any brand really and truly ‘got’ us,” said a woman in her late 20s.  “The closest any brand has come is the Dove campaign for real beauty.”

“I think the problem is that companies market women to men when they should be marketing to women as women,” said a woman in her early 50s.  The younger women totally agreed.  They suggested that Cadillac was a brand that was figuring it out.  They cited the new CTS campaign with Kate Walsh of the TV Show Private Practice.  The ad is all about her gaining satisfaction from the car for herself, not for anyone else.