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October 2008 - Hemlines

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Life may misshape you but friends help you re-shape yourself

Divorce. Disease. Discrimination. Death. The list of challenges faced by the 40, 50 and 60 something women in Cincinnati was lengthy. But as each woman shared her story, the focus was clearly on how their friends had enabled them to break free of their...

Published 31 Oct 2008 12:20 AM by Jane Nation
Forget being sandwiched...women are parfaited

With people living longer and the economy getting weaker, women find themselves pressed from all sides. "I feel like a parfait with many layers of responsibility," said a young woman in Cincinnati. Increasingly, women are taking responsibility...

Published 30 Oct 2008 7:38 PM by Jane Nation
Moms want advertisers to 'get real' if they want to get into their purses

The group of moms we met for breakfast in Cincinnati had one clear message for marketers—“get real!” “Half the time you can’t tell what product is being advertised until the very end, if then,” said one mom. “There...

Published 30 Oct 2008 1:40 AM by Jane Nation
Halloween goes from scary to slutty

This weekend I reluctantly took my daughter Halloween costum e shopping. I have to say I was a little worried about the scary stuff she would see. She is easily frightened (as am I). To my surprise, it wasn’t the scary stuff that proved objectionable...

Published 28 Oct 2008 10:47 PM by Jane Nation
Life is messy—it can’t be contained in a stereotypical box

Relationships flourish and fail. Job satisfaction ebbs and flows. We live with regrets. We learn to move on. We get excited about new opportunities. We struggle with stagnation. We worry we’re pushing too hard. Its no wonder marketers don’t’...

Published 24 Oct 2008 7:45 PM by Jane Nation
Search for self resurfaces when relationships change

Divorce. Break-up. Maturing teen. Each of these life stage changes affected one of the young professional women we met with in Charlotte. And while the circumstances were different, the one common element was a desire to redefine themselves in some way...

Published 23 Oct 2008 6:45 PM by Jane Nation
Re-entering the workforce without exiting motherhood

Choices and trade-offs. As women we are used to making both. The 40-something moms we met with in a suburb of Charlotte don’t feel like they need to choose between motherhood and career. Or to trade time with their children and their friends for...

Published 23 Oct 2008 1:24 AM by Jane Nation
Wine labels signify life experiences and unite young professionals in Charlotte

When asked what brings friends together the 20-something young professionals we met with in Charlotte raised their wine glasses and said “this” and shared experiences. “When I was going through a divorce in my 20s I felt so alone until...

Published 23 Oct 2008 12:45 AM by Jane Nation
No rocking chair grandmothers in Birmingham

The porch around the restaurant where we met may have had rocking chairs but the women inside were perfectly clear about the fact that they were NOT rocking chair grandmothers. Those who hadn’t entered that life stage agreed they wouldn’t...

Published 18 Oct 2008 12:54 AM by Jane Nation
The in-between generation speaks out

"We are in between the young people everyone wants and the generation most people have written off," was how one 50-something woman characterized women in her life stage. "Marketers don't know what to do with us. It's like we're...

Published 16 Oct 2008 7:53 PM by Jane Nation
Career important but not defining for young women of Birmingham

Career driven but not career defined was how the young group of women in their 20s talked about their current life stage. This is particularly interesting given that a couple of those career paths were through the medical field where many hours and many...

Published 15 Oct 2008 6:24 PM by Jane Nation
Clothing should be ageless says group of octagenarians

Talking with a group of women in their late 70s/early 80s at the Botanical Gardens in Birmingham was like spending an afternoon with your best girlfriends--whatever their age or life stage. We talked about every topic under the sun and laughed enough...

Published 15 Oct 2008 1:50 AM by Jane Nation
Financial situation tops list of worry cards for some Birmingham ladies

It is no surprise that the number one issue on the minds of the group of six 50-something ladies we met with in Birmingham last night was the economy. What was interesting was that their concern was less about their retirement accounts and more about...

Published 14 Oct 2008 9:36 PM by Jane Nation
Alzheimer's disease is one Jane fears most

When asked what disease they fear the most for themselves, the majority of women we spoke to in the Northeast said Alzheimer's without hesitation. Cancer was mentioned by only a couple of women. The reason for the fear of a disease that affects about...

Published 8 Oct 2008 6:10 PM by Jane Nation
Freedom to make choices comes at a price for young women

For most of our formative years, we relentlessly ask our parents, teachers and others in authority the age-old question, "Why?" To which they frequently reply, "because I said so." The grad students we met at a pizza place near the...

Published 4 Oct 2008 4:29 AM by Jane Nation

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October 2008 - Hemlines

Life may misshape you but friends help you re-shape yourself

Forget being sandwiched...women are parfaited

Moms want advertisers to 'get real' if they want to get into their purses

Halloween goes from scary to slutty

Life is messy—it can’t be contained in a stereotypical box

Search for self resurfaces when relationships change

Re-entering the workforce without exiting motherhood

Wine labels signify life experiences and unite young professionals in Charlotte

No rocking chair grandmothers in Birmingham

The in-between generation speaks out

Career important but not defining for young women of Birmingham

Clothing should be ageless says group of octagenarians

Financial situation tops list of worry cards for some Birmingham ladies

Alzheimer's disease is one Jane fears most

Freedom to make choices comes at a price for young women