The mission of Jane Nation is to better understand women as they grow, change, evolve and sometimes reinvent their way through the changes life brings them so that we can help them and the marketers who seek to serve them find better ways to connect and build community.

We believe the best way to build our understanding is to spend time getting to know women across the country who are going through all types of life stage transitions.  So, leveraging our friends and family network, we have created a 12 city nationwide listening tour.  At each stop we'll get together over lunch or dinner with 5-6 women who all know each other and share something in common.  We'll share conversation and stories about our lives, our loves, our dreams and our challenges.  In addition, we are asking each woman to complete a fun journal/photo exercise that gives us an even closer glimpse into their world.

The results of all this conversation will form the basis of our Jane Nation community and marketing to women practice.  Without sharing confidential or personal information, we will share the trends and insights we've gathered with select marketers who truly want to understand and make a difference.  We'll also leverage what we've learned to build an on line community where women of all ages and life stages can connect safely and securely to share thoughts, ideas, opinions and experiences with us and each other.

If you're interested in participating in the Listening Tour or sharing your thoughts with us about what you are going through at this stage of your life, feel free to comment below or drop me an email at Lisabeatty@sjp.com.  In the meantime, check back here often to see what I am hearing on my travels across the country.