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Jennifer Edenfield Joins Jane Nation As Community Manager

We are pleased to welcome Jennifer Edenfield to Jane Nation as Community Manager. She steps into the always fashionable shoes of former Jane Nation community manager, Karen Moran , who left the nest for new adventures in South Florida. Jennifer joins...

Published 11 Apr 2012 9:17 AM by Lisa Beatty

Filed under: Brands, research, Jennifer Edenfield, community manager, karen moran
And the Oscar for best ad goes to...

I admit, I watched the Academy Awards last night as much for the fashion and the gossip as I did for the awards and the ads. But, given that I have no say in who wears what or wins what, I figured I could be a judge for who marketed what most successfully...

Published 27 Feb 2012 8:51 AM by Lisa Beatty

Filed under: Brands, Oscars, commercials
Habits--Helpful or Harmful In Marketing

We are all creatures of habit. It is the brain's way of conserving energy for tasks that require more processing power, like learning a new language or navigating an unfamiliar part of town. We don't think about simple tasks like pouring water...

Published 20 Feb 2012 3:35 PM by Lisa Beatty

Filed under: Shopping, Target, buying, habits
Dogs ruled. Men drooled. How did women fare?

If statistics hold true from last year, nearly half the viewership of Sunday's big game were women. GIven that we make or influence more than 85% of purchase decisions, you would think that a majority of the ads would be geared toward a female audience;...

Published 7 Feb 2012 4:59 PM by Lisa Beatty

Filed under: Brands, Super Bowl, ads
Holiday Blur...Boom or Bust for Us

Ok, I admit it. I bought some Christmas presents for Hannah's friends a couple of weeks ago. It was so out of character for me--a person who holds fast to the belief that each holiday deserves its day and its season to celebrate. But, the items were...

Published 15 Nov 2011 8:24 AM by Lisa Beatty

Filed under: Shopping, holiday, traditions
Lack of ambition or reassessing priorities?

According to an article in USA Today this week, a recent study from More Magazine found that 43% of the 500 women surveyed said they were less ambitious now than they were a decade ago. The survey went on to ask women in their mid-thirties to sixties...

Published 2 Nov 2011 8:26 AM by Lisa Beatty

Filed under: Family, Life lessons, goals, career, Ambition, more magazine study
A teen's perspective on the legacy of Steve Jobs

I had one of those conversations last night with my daughter that when they end, you think to yourself, I will remember this always. It was one of those spontaneous discussions that happens when you just make yourself available to listen. I was actually...

Published 7 Oct 2011 8:27 AM by Lisa Beatty

Filed under: Apple, Steve Jobs, steve jobs death
Does technology connect or disconnect us from our kids?

I admit, I text my daughter to come to dinner rather than holler up the stairs like my mother used to do. We text when she's away from home rather than talk on the phone. She sends me links to interesting articles. And I send her photos of cute clothes...

Published 12 Aug 2011 1:47 PM by Lisa Beatty

Filed under: Family, technology
Retailers who turn their product into a service will win with women

It is nearing the end of the school year, which means gifts for teachers. It is also getting very close to prime time wedding season. And there are always baby showers and birthday parties at work. With the cost of gifts rising, the desire to join together...

Published 18 May 2011 9:47 AM by Lisa Beatty

Filed under: Money, gift giving
Tragedies create teachable moments

Earthquakes. Tsunamis. Tornadoes. Terrorists. What a tough couple of months we've had trying to shepherd our children carefully through the roller coaster of emotions that tragedies like this give rise to. Why do bad things happen to innocent people...

Published 6 May 2011 9:45 AM by Lisa Beatty

Filed under: Communication, children, Tragedy
Another virtue falls victim to a culture of full disclosure

Discretion. It's a term we rarely hear any more much less see in practice. I think the only time I really hear it is before a potentially graphic TV show or movie when the announcer simply says, "viewer discretion advised." What about "author...

Published 14 Apr 2011 3:04 PM by Lisa Beatty

Filed under: Babbole, discretion, JCrew
Role reversal gone seriously wrong

I think it is human to want to fight the effects of aging that are negative. No one wants to lose their mobility or their ability to function in society and make a contribution to it. We also realize that the older we get, the closer to life's end...

Published 28 Mar 2011 10:01 AM by Lisa Beatty

Filed under: MTV, Youth, Abercrombie & Fitch, Aging
Bullying isn't just a problem for kids

Recently, President Obama showed his support of the NEA's " Bully Free: It starts with me " initiative that encourages young people to stop and think before they engage in bullying behavior. The campaign is primarily geared toward young...

Published 15 Mar 2011 10:40 AM by Lisa Beatty

Filed under: Celebrity Apprentice, Bullying
Making women a priority not just a promotional opportunity

Today marks the 100th anniversary of International Women's Day --an event started in the US in 1909 as a result of a garment workers strike in New York due to poor working conditions. Labor unrest in Europe led to an international commitment to improve...

Published 8 Mar 2011 1:38 PM by Lisa Beatty

Filed under: women, global, International Women's Day
"Listen to your mother" best Oscar moment

Watching the 83rd Annual Academy Awards last night with my 12-year-old daughter and budding thespian I was often tempted to turn it off. Co-hosts James Franco and Anne Hathaway (a favorite of both me and my daughter) were trying too hard and producing...

Published 28 Feb 2011 10:21 AM by Lisa Beatty

Filed under: Mothers, Oscars, Life lessons

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Jennifer Edenfield Joins Jane Nation As Community Manager

And the Oscar for best ad goes to...

Habits--Helpful or Harmful In Marketing

Dogs ruled. Men drooled. How did women fare?

Holiday Blur...Boom or Bust for Us

Lack of ambition or reassessing priorities?

A teen's perspective on the legacy of Steve Jobs

Does technology connect or disconnect us from our kids?

Retailers who turn their product into a service will win with women

Tragedies create teachable moments

Another virtue falls victim to a culture of full disclosure

Role reversal gone seriously wrong

Bullying isn't just a problem for kids

Making women a priority not just a promotional opportunity

"Listen to your mother" best Oscar moment