About Us
Jane Nation is a micro-research and social media marketing company that specializes in connecting brands with women.
Women make or influence more than 85% of purchases in the home across all categories, including those previously thought to be the domain of men. Yet, 91% say they feel misunderstood by brands that market to them.
Jane Nation’s objective is to connect women in all life stages with each other and the brands that seek to better understand and market to them.
The Women of Jane
Jane Nation is a place where women can share their interests and network with other like-minded women or participate in incentivized research studies and register-to-win promotions with brands that matter to them most.
Jane Nation is also a place where female bloggers can share their perspective on a range of topics – whether beauty, finance, recipes, pets, travel, motherhood, flying solo, being a caregiver – you name it. In return, Jane promotes their content by including links, inclusion in newsletters, Tweets, Facebook postings and more.
How Jane Can Help Your Brand
Building a brand is hard work. Reaching your female audience in an effective way doesn’t have to be.
Jane Nation’s goal is to provide stimulating female-focused content that gets Janes talking and in turn gives us insight into what moves and motivates women. Jane speaks to women across all demographics throughout the U.S.
Jane Nation’s primary focus is to connect brands with women for research and brand expansion. Jane Nation has created targeted promotions, sponsorships and online digital diary studies for clients such as Johnston & Murphy shoes, Winn-Dixie, Amy & Brian’s Coconut Juice, Terra Chips and Soles4Souls to name a few.
Jane Nation Research Capabilities
Jane Nation & Soles4Souls Case Study
Management
Lisa Beatty – Chief Jane
Jane Nation is the brainchild of Lisa Beatty, VP/Consumer Strategist and 19-year veteran of St. John & Partners (owner of Jane Nation, LLC).
After facing multiple life shifts, Lisa had many questions and few answers. She needed resources she couldn't find, which resulted in her becoming interested in brands she didn't know a thing about. And, after discovering how many of her life-long brands no longer spoke to her, Lisa soon replaced these favorites with brands that had evolved with her as a woman.
When she’s not talking with women about their life transitions, she’s busy reading, writing and working to bring them together with companies who can make the changes women seek to improve their lives.
Lisa has helped brands like Capital One, American Express, Vistakon/Johnson & Johnson Vision Care, Florida Power & Light, AHCA and Winn-Dixie understand and connect with their customers in mutually rewarding ways.
Karen Moran – Social Media Community Manager
Just like her love for adventure travel, Karen’s career in advertising has been quite a journey. Karen launched her career in the Windy City at Leo Burnett. From there she went on to BBDO, Publicis & Hal Riney, West Wayne (now 22Squared) and others.
Karen’s curious nature has allowed her to seamlessly transition between media, account management and now social media/community management.
With an equally diverse client roster, Karen has managed accounts such as Toyota, Dodge, Sealy, OfficeMax, Time Warner Cable, Disney Cruise Line, post-Hurricane Katrina marketing efforts for the Mississippi Gulf Coast Convention & Visitors Bureau, Canyon Ranch, Kissimmee Convention & Visitors Bureau and many others.
Karen continues to bring the same sense of curiosity and discovery to her clients that she brings on all her travels and has carried throughout her career.